Smartphone Shipments in India Slip 51 Percent YoY in Q2, Chinese Brands Lose Share: Counterpoint

July 24, 2020
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Smartphone Shipments in India Slip 51 Percent YoY in Q2, Chinese Brands Lose Share: Counterpoint 1

Smartphone Shipments in India Slip 51 % YoY in Q2, Chinese language Manufacturers Lose Share: Counterpoint

Smartphone shipments in India declined by 51 p.c year-over-year (YoY) to only over 1.eight crore items within the second quarter of 2020 as a result of coronavirus-led lockdown, Counterpoint Analysis stated on Friday. Xiaomi continued its management within the quarter regardless of going through provide constraints owing to COVID-19 pandemic and elevating anti-China sentiment. Nevertheless, Samsung is alleged to have seen the quickest restoration from the pandemic and reached 94 p.c of pre-COVID ranges within the nation. The South Korean firm moved from 16 p.c market share throughout the March quarter to 26 p.c.

The smartphone market is beginning to attain normalcy after going through zero shipments as a result of nationwide lockdown in April and registering a light decline of 0.three p.c YoY in June, based on a report by Counterpoint Analysis. The agency stated that the pent-up demand in addition to a push from manufacturers helped the market enhance its place regardless of ensuing within the important dip from its final yr efficiency.

Xiaomi managed to retain its domination within the Indian smartphone market within the second quarter with a market share of 29 p.c, up from 28 p.c reported in the identical quarter final yr however down from 30 p.c within the March quarter. Provide chain constraints as a result of COVID-19 affect and unfavorable shopper sentiment in the direction of China did have an effect on its development. Nevertheless, Counterpoint Analysis claims that a few of its current methods labored, and fashions together with the Redmi 8A Twin, Redmi Observe eight Professional, and Redmi Observe eight proceed to draw shoppers.

After Xiaomi, Samsung managed to proceed its second place out there. The market share of the corporate reached 26 p.c from 25 p.c reported in the identical quarter final yr and 16 p.c throughout the first quarter this yr. The diversified provide chain helped Samsung obtain quickest restoration among the many key smartphone distributors within the nation. The analysis agency additionally famous that it emerged as the primary model to succeed in virtually full manufacturing capability by the top of June.

Vivo ranked third within the smartphone market with a share of 17 p.c in quarter ending June. It’s stated to have reached 60 p.c pre-COVID ranges. Realme, which is competing strongly in opposition to Xiaomi with its low-margin smartphones, maintained its fourth spot with a share of 11 p.c. This exhibits an increment of three p.c from the 9 p.c share within the second quarter of final yr, nevertheless it’s down from 14 p.c reported within the March quarter.

Oppo, which was as soon as the mother or father of Realme, struggled throughout the quarter resulting from provide constraints, although it managed to keep up its fifth place with a share of 9 p.c.

smartphone shipments q2 2020 counterpoint Counterpoint  smartphone shipments

Smartphone shipments in India in Q2 2020
Picture Credit score: Counterpoint Analysis

 

Other than the highest 5 gamers, Counterpoint Analysis reported that OnePlus regained its prime place within the premium market of smartphones over Rs. 30,000 value phase. It’s more likely to develop additional with the newly launched OnePlus Nord. Additional, Apple stays the chief within the ultra-premium phase, which contains telephones over Rs. 45,000 value.

Chinese language contribution declined
Counterpoint Analysis analyst Shilpi Jain stated within the report that the contribution of Chinese language manufacturers within the Indian market declined to 72 p.c within the second quarter from 81 p.c within the first quarter of this yr.

“This was primarily as a result of combination of stuttering provide for some main Chinese language manufacturers corresponding to Oppo, Vivo, and Realme, and rising anti-China sentiment that was compounded by stringent actions taken by the federal government to ban greater than 50 apps of Chinese language origin and delay the import of products from China amid additional scrutiny,” she stated.

The decline in share of Chinese language manufacturers is especially as a result of India-China border dispute.

“Nevertheless, native manufacturing, R&D operations, enticing value-for-money choices, and robust channel entrenchment by Chinese language manufacturers leaves only a few choices for shoppers to select from. Moreover, within the period of globalisation, it’s tough to label a product primarily based on nation of origin as parts are being sourced from many various nations,” Jain added.

Function telephones market worst affected resulting from COVID-19
The report by Counterpoint Analysis talked about that the function telephone market in India declined by a large, 68 p.c YoY within the second quarter as shoppers within the cost-sensitive phase lowered discretionary purchases owing to the COVID-19 affect. Itel managed to proceed its management within the function telephone market with 24 p.c share, whereas Lava and Samsung got here at second and third spots with 23 and 22 p.c share, respectively.

Counterpoint Analysis stated the decline in function telephone shipments within the nation is anticipated to spice up the used and refurbished cell phone market within the near-to-mid time period.


Why are smartphone costs rising in India? We mentioned this on Orbital, our weekly know-how podcast, which you’ll be able to subscribe to through Apple Podcasts, Google Podcasts, or RSS, obtain the episode, or simply hit the play button beneath.

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